Lily Aldridge Parfums
For this comprehensive brand-building effort, we worked across all of our capabilities to develop and launch Lily Aldridge Parfums. A unique joint venture between Lily Aldridge, leading talent agency Endeavor, and fragrance giant Interparfums, we created this innovative DTC perfume brand from the ground up. Our effort covered all aspects and experiences of the brand world, from brand strategy and identity to content creation and end-to-end production, across all four fragrances. Leading up to launch, we were tasked with developing a cross-channel digital strategy content to engage and convert consumers and provide ongoing support in the day-to-day communication and community management.